Army Recruting

Army Recruiters are the most important piece to help people who are looking at changing their lives and defending this great country.  We as Army Recruiters need to work on how we communicate our message through Army brochures.  The following paragraphs will give us tips on how to properly put out our message to future Soldiers of the Army.

Recruiting Brochure Help

The Army is one big community and we need to do our part in making new applicants feel they are already a part of the Army after reading an Army brochure.  When we write these brochures we need to make sure they feel that they will become part of our team by using the “You” attitude (Bovee & Thill, 2010, p 117).  One example of a how to properly use the “You” attitude on an Army brochure was one of the original U.S. Army slogans “Be All You Can Be”.  This slogan was a way that made a civilian feel what they were getting ready to become something bigger.

When writing an Army recruiting brochure it is important to stay away from military slang.  Military slang will confuse a civilian who may not understand what you are talking about.  An Army recruiter needs to be able to change how they talk and understand things to fit back into the civilian forum to be an effective recruiter.  The following are common Army slang and the official meaning:

 

• Roger- I understand
• Hooah- Can mean almost anything to a Soldier
• Butter Bar- Second Lieutenant
• Joe-Soldier

Some more Army slang can be found on the following glossary of military slang.

Becoming a Stronger Recruiting Through Writing

A strong Army Recruiting slogan is the Symbol of Strength.  This slogan shows Army Recruiters how to properly display their message they are trying to get across without confusing civilians.  This article shows how to use proper formatting techniques.

When writing an Army Recruiting brochure you need to understand your audience and what they are looking for out of the Army.  You can refer to the regulation for information of the different types of groups you will be writing for.  These tips will help you relay the Army career opportunities to people interested in an exciting career in the Army.

Weekly Grammar Tip

This weeks weekly grammar tip is the proper use of There, Their, and They’re.  These three words all sound the same but are all used in a different way.

• There is used is used when referring to a place or to indicate the existence of something. 
• An example is: I am going there tonight.
• Their will be used when indicating a possession.
•  An example is:  Their documents where stolen from the safe.
• They’re is used in place of they are.
• An example is:  They’re coming over tonight to have dinner.

 You can look at Wiki How for more examples of the use of these words with some extra rules.

References

Bovée, C. L., & Thill, J. V. (2010). Business management communication (10th Ed.). Upper Saddle River: NJ: 117
 

Unknown (2011). Appendix: glossary of military slang. En.wiktionary.org. Retrieved from: http://en.wiktionary.org/wiki/Appendix:Glossary_of_military_slang

Bobick, J (2011). New advertising showcasing Army’s ‘symbol of strengh’. army.mil retrieved from http://www.army.mil/article/58147/

 

Unknown (2010). Army Regulation 601-2 Army promotional recruiting support program. Apd.army.mil retrieved from http://www.apd.army.mil/jw2/xmldemo/r601_2/main.asp

Unknown (2011). How to use there, their, and they’re.  wikihow.com. Retrieved from http://www.wikihow.com/Use-There,-Their-and-They're



Disclaimer:  This assignment is for class purpose only this is not a real blog.